Enabling growth starts with understanding your GTM strategy end-to-end. Define your market by aligning geography, behavior, demographic and psychological customer sets. Define simple growth objectives that narrow your market and deliver targeted customer acquisition strategies. Understand how your value proposition resonates with your customers and align market inequities to your solution set. with this set of slides. Align all aspects of your GTM approach by detailing a set of value propositions that spark an emotional reaction for your customers to buy.
Determine the benchmarking criteria that allow you to continue to refine and innovate your products to all key customers sets you desire.
Contents: 8 slides in simple editable format